Hearing sexy voices
Youth STI campaign
CLIENT
DEPARTMENT OF HEALTH WA
CREATIVE DIRECTOR
ADAM RULE
CREATIVE CONCEPT
TOM WILSON / ADAM CANNELL
PRODUCER/S
JESS PARKER / NICOLE BEER
DIRECTOR / EDITOR
ADAM RULE
DOP
ROSS METCALF
PRODUCTION DESIGNER
KYLIE CLIFFORD
SOUND DESIGN
JUSTIN BRAINE
COMPOSER
ANDREW WRIGHT
STILLS
MATSU
Producing
/
Direction
/
Cinematography
/
Photography
/
Editing
/
Colour grade
/
Sound Design
Recognition
CAMPAIGN BRIEF AWARDS 2019
Digital media, single execution
‘Sex sells’, but on this TVC for the Department of Health, it’s ‘protected sex’ that sells more. Featuring a unique idea, a purpose-built set and some of the best talent and industry professionals on hand, it’s no wonder this youth STI campaign cut through as much as it did to a particularly finicky target demographic.
