Love you to death
KAMS Covid-19 vaccine campaign
CLIENT
KIMBERLEY ABORIGINAL MEDICAL SERVICES
CREATIVE DIRECTOR
ADAM RULE
SENIOR CREATIVE / COPY
GORDON HAYNES
ART DIRECTOR
STEF LANGTON
EXECUTIVE PRODUCER
GEMMA RULE
PRODUCER
EMILIA JOLAKOSKA
DIRECTOR / EDITOR
ADAM RULE
DOP
JUSTIN GRIFFITHS
PRODUCTION DESIGNER
EMMA VICKERY
SOUND DESIGN
JUSTIN BRAINE
COMPOSER
TIMOTHY NELSON
Producing
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Direction
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Cinematography
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Editing
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Colour grade
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Photography
KAMS approached us with the goal of getting WA’s northern Indigenous population vaccinated. This was of critical importance given these communities are amongst the country’s most vulnerable.
We felt there was little to be gained from beating around the bush. The reality was (and still is) that vaccines save lives and getting vaccinated will protect communities. This was not a time for complacency or selfishness. In fact, we built the campaign around getting vaccinated for others, not just yourself.
Film production was carried out on location in Broome and featured professional and non-professional Aboriginal actors and voice-over talent. The hard-hitting videos were complemented with community-minded, socially-driven digital content. The campaign proved so successful that the National Aboriginal Community Controlled Health Organisation (NACCHO) broadcast it nationally.