They know sports

StreetX clothing campaign

CLIENT

STREETX

DIRECTOR/EDITOR

CHRIS MARTIN

DOP/SOUND MIX

DUANE ORRISS

PRODUCTION PARTNER

RHYTHM FILMS

Producing

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Direction

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Cinematography

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Editing

Rhythm Films joined forces with director Chris Martin and his vision for bringing Perth branded Street X to life for its 10th Anniversary.
The overarching theme of Chris's concept was that Street X is more than a clothing label. STX is a community and a brand that empowers and encourages a range of groups and subcultures in WA.


One of the main subcultures associated with Street X is combat sports. Bio videos are common in advertising but a lot of the time the brand feels dissociated with the story. Chris set about finding a true local fighter and then filmed him in stylised training situations. Telling a story about a local, Perth individual who is involved in a culture Street X is associated with became the foundation of this really strong piece of work.

Rhythm Films contributed with creative and production support as well as finance investment.

Talk to us
RHYTHM FILMS
Executive Producer Candice Shieldscandice@rhythmfilms.au0401 931 351

Rhythm acknowledges the traditional custodians throughout Western Australia and their continuing connection to the land, waters and community. We pay our respects to all members of the Aboriginal communities and their cultures; and to Elders both past and present.