A mark of true skill
Steel Blue campaign
CLIENT
STEEL BLUE
AGENCY
WUNDERMAN THOMPSON
DIRECTOR
ADAM RULE
PRODUCER
KELVIN MUNRO
DOP
LEWIS POTTS
PRODUCTION COORDINATOR
JOE WILKIE
PRODUCTION DESIGN
CLAYTON JUANCEY
WARDOBE
LISA GUNNING
HAIR/MAKE-UP
KATE FARMER
COLOUR
WONDERSQUID
SOUND DESIGN
JUSTIN BRAINE
COMPOSER
ANDREW WRIGHT
Producing
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Direction
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Cinematography
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Editing
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Visual Effects
Australian safety footwear manufacturer, Steel Blue, unveiled a bold new creative campaign that celebrates the tradespeople wearing the brand and the premium positioning of its products.
Using the tagline ’A mark of true skill’ the campaign intertwines the exceptional craftsmanship that goes into every pair of Steel Blue boots with the skill and expertise of those that wear them. Rhythm had the pleasure of bringing this vision to life.
