A mark of true skill

Steel Blue campaign

CLIENT

STEEL BLUE

AGENCY

WUNDERMAN THOMPSON

DIRECTOR

ADAM RULE

PRODUCER

KELVIN MUNRO

DOP

LEWIS POTTS

PRODUCTION COORDINATOR

JOE WILKIE

PRODUCTION DESIGN

CLAYTON JUANCEY

WARDOBE

LISA GUNNING

HAIR/MAKE-UP

KATE FARMER

COLOUR

WONDERSQUID

SOUND DESIGN

JUSTIN BRAINE

COMPOSER

ANDREW WRIGHT

Producing

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Direction

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Cinematography

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Editing

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Colour grade

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Visual Effects

Australian safety footwear manufacturer, Steel Blue, unveiled a bold new creative campaign that celebrates the tradespeople wearing the brand and the premium positioning of its products.

Using the tagline ’A mark of true skill’ the campaign intertwines the exceptional craftsmanship that goes into every pair of Steel Blue boots with the skill and expertise of those that wear them. Rhythm had the pleasure of bringing this vision to life.

Talk to us
RHYTHM FILMS
Executive Producer Candice Shieldscandice@rhythmfilms.au0401 931 351

Rhythm acknowledges the traditional custodians throughout Western Australia and their continuing connection to the land, waters and community. We pay our respects to all members of the Aboriginal communities and their cultures; and to Elders both past and present.