A mark of true skill
Steel Blue campaign
Australian safety footwear manufacturer, Steel Blue, unveiled a bold new creative campaign that celebrates the tradespeople wearing the brand and the premium positioning of its products.
Using the tagline ’A mark of true skill’ the campaign intertwines the exceptional craftsmanship that goes into every pair of Steel Blue boots with the skill and expertise of those that wear them. Rhythm had the pleasure of bringing this vision to life.