Enigma

Following the 2022 and 2023 seasons, the story of the Kailis muse continues as she now interacts with two environments - the vibrant blues of the turquoise coast and the intense reds of the northwest red rock and sand. Each environment impacts her emotion and mood, from the serene to fierce. 

Kailis Enigma is a celebration of the emotional journey that is life.
It shows how we are all complicated and, at times, contradictory beings. This is no bad thing. For it’s the contrasts and imperfections found in every personality that makes it interesting and special. Something unique and beautiful formed from imperfection – just like a pearl.

The production led by Adam was all about bold style, rich in both colour and contrast. The campaign was shot in multiple regional and in-studio locations, making use of mixed media to amplify the theatricality of the performance. All design and post-production work was completed at Rhythm’s Subiaco studio. The campaign launched across Australia, Oceania and Fiji, media includes cinema and online spots, outdoor, point-of-sale, magazine advertising and print collateral.

Another IDEA MADE.