Don't buy, until you bazaar
Furniture Bazaar brand relaunch campaign
EXECUTIVE CREATIVE DIRECTOR / COPYWRITER
DESIGNER & ANIMATOR
HAIR & MAKE-UP
CARA MCCARTHY @ AMI
SEWELL STREET KITCHEN
Hypnosis Creative agency wanted to showcase two very different furniture shopping behaviors in two worlds for their client, Furniture Bazaar, as part of their new brand launch. We recreated a bedroom, lounge & outdoor dining space to exaggerate bizarre furniture buying behaviors and compare them to the smart and savvy behavior of buying at Furniture Bazaar. Bumping in beds & assembling them on set, printing money, faux cocktails & a tonne of plants were all part of bringing this idea to life.