Be like that
Be Healthy, Be Anything campaign
CLIENT
DERBY ABORIGINAL HEALTH SERVICES
CREATIVE DIRECTOR
ADAM RULE
CREATIVE LEAD & COPY
GORDON HAYNES
CONCEPT
JOE WILKIE / GORDON HAYNES
ART DIRECTOR
STEF LANGTON
EXECUTIVE PRODUCER
GEMMA RULE
PRODUCER
AMBER SIMS / JOE WILKIE
SOCIAL MEDIA STRATEGIST
JOE WILKIE
DIRECTOR / EDITOR
ADAM RULE
DOP
JUSTIN GRIFFITHS
VFX
GARETH ANDERSEN
SOUND
ALEX WILSON
SOUND DESIGN
JUSTIN BRAINE
COMPOSER
ANDREW WRIGHT
PERCUSSION
DANIEL SUSNJAR
Producing
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Direction
/
Cinematography
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Photography
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Editing
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Colour grade
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Visual Effects
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Motion Graphics
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Sound Design
Recognition
PADC AWARDS 2021
Bronze for Best Directing
PADC AWARDS 2021
Bronze for Best Editing
PADC AWARDS 2021
Silver for Best Cinematography
PADC AWARDS 2021
Bronze for Integrated Campaign for Good
Better health outcomes for young Indigenous people means better life outcomes. The problem being, it’s generally pretty tough to get young people to care about their health. We felt the best way to tackle this was to portray young Indigenous people in a way they might not ordinarily see.
Through collaboration with a range of successful Indigenous professionals and athletes all hailing from WA’s north, we captured a series of scenarios and talent that championed what it means to ‘Be Healthy, Be Anything’. Whether it was a rodeo at sunset, a butchers shop at sunrise, a local footy club after school or a doctors’ surgery at peak hour, Rhythm Films were there, building the story and understanding the challenges the community faces. Combine that with a specially-composed hip hop soundtrack (recorded by a local artist), the know-how of our in-house creatives and a sneaky bit of VFX and you have a (multiple) award-winning campaign that made a tangible difference in a part of the world that needed it.